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This month we are urging job seekers to stay vigilant, especially those entering the workforce for the first time. Recruitment scams are a type of fraud where criminals pose as legitimate employers or recruiters to trick job seekers out of their money or personal information.
With the job market increasingly shifting online, fraudsters are exploiting popular platforms like TikTok, Reed.co.uk, and LinkedIn to deceive victims under the guise of attractive job offers.
Criminals create fake job adverts or impersonate genuine companies and recruitment agencies. The aim is to lure victims with high-paying roles or easy online work — often using professional-looking branding, stolen logos, and well-crafted emails or messages. Fraudsters prey on ambition and financial need. If something doesn’t feel right, stop and verify. One quick check could prevent a significant loss.
TikTok Content Writer Scam:
Victims are approached via TikTok or other social media platforms and offered jobs writing content, liking videos or posts and promoting brands. The "employer" may request a fee for training, a security deposit, or personal bank details under the pretext of payroll setup. The job and employer turn out to be fake. Cases such as these have been reported across both forces with one Surrey victim losing £12,000 to the fraud.
Reed/LinkedIn Impersonation:
Scammers create fake recruiter profiles using names and logos of real recruitment companies. Victims receive job offers via text messages or emails directing them to realistic (but fraudulent) application pages, where they’re asked to pay for background checks, certifications, or equipment. In a recent Sussex case, a working-age male received a text message from a person claiming to be from Reed.co.uk offering a job opportunity. He was told to go to a website to review items, however an upfront fee was requested which he didn’t receive back. In total he paid out £2,600 to this scam.
Warning signs of a recruitment scam:
Do your research – Check the company’s official website and contact them through official channels to verify the job offer.
Use trusted job sites – Stick to well-known platforms and avoid informal contacts through social media unless verified.
Never pay to get a job – Legitimate employers will never ask for money upfront.
Check contact details – Look out for inconsistencies in phone numbers, email domains, and web addresses.
Be cautious with personal info – Don't share your National Insurance number, passport details, or bank information until you're sure the offer is genuine.
To coincide with UK National Savings Week (22 – 28 September), Sussex and Surrey Police launched a dedicated Investment Fraud Awareness campaign, working with key partners to help protect communities and educate the public on the risks and realities of investment fraud.
In partnership with Barclays and supported by local agencies, the campaign featured in-person awareness events in Crawley and Woking:
During both events, PCSOs were on hand to take live reports of fraud from members of the public – including cases of investment fraud. Victims were offered further safeguarding support, including the provision of TrueCall call-blocking devices, which help prevent up to 90% of scam calls from reaching vulnerable individuals.
A variety of fraud prevention literature was made available, including the latest edition of The Little Book of Big Scams – 5th Edition , accessible in digital, braille, and hard copy formats.
To request a copy in your preferred format, please contact us at [email protected]
Supporting content was shared across social media channels throughout the week. If you missed the updates, you can catch up via the following press releases:
https://www.sussex.police.uk/news/sussex/news/news/be-investment-fraud-aware/.
https://www.surrey.police.uk/news/surrey/news/2025/be-investment-fraud-aware/
The Sussex PCC Office also supported and promoted the Crawley event via their channels.
To broaden the campaign’s reach, PC Bernadette Lawrie, Operation Signature Lead, provided media interviews: